Private Label

Films and/or Single Use Cameras in your own brand name will give you optimum customer affiliation. These private labels can be divided into a number of groups.
Shop brands
This is where the retailer's name is very evident on the packaging.
Discount brand names:
Used only to promote a 'real' discount product line.
Exclusive brands
Exclusive brands for wholesalers.

Overall private labels are used to provide products with a competitive price and you can benefit from your supplier's know-how by using it to promote your own brand.